How Do You Build Hyper-targeted Retargeting Audiences With Google Analytics?

Описание: How Do You Build Hyper-targeted Retargeting Audiences With Google Analytics? Are you interested in reaching the right audience with your advertising efforts? In this video, we’ll walk you through how to create highly targeted retargeting audiences using Google Analytics. You’ll learn how to analyze visitor behaviors on your website or app to identify the actions that indicate genuine interest. We’ll show you how to set up custom audiences based on specific user actions, such as viewing certain pages multiple times or spending a certain amount of time on key content.

We’ll explain how to use sequences to track user journeys, like users who first viewed a product and then started checkout within a few days. You’ll also discover how to control how long users stay in your audience by adjusting membership duration settings. For advanced targeting, we’ll cover adding custom dimensions and dynamic attributes to refine your audience segments further.

Once your audiences are created, we’ll guide you through linking your Google Analytics property with Google Ads, enabling you to run retargeting campaigns across social media platforms and the Google Display Network. Make sure to enable Google Signals and personalized ads to maximize your reach.

Using these techniques, you can focus your ad spend on users who have already shown interest, making your campaigns more efficient and effective. Join us to learn how to build precise audiences that help grow your business.

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