The 9 Emotions of Indian Cinema Hoardings

Описание: According to a second century Indian theory of aesthetics, there is a spectrum of nine emotions that the superior work of art should evoke and represent. '9 Emotion of Indian Cinema Hoardings' published by Tara Books in 2007 picks each of the emotions apart, and explodes them into their modern context: Indian cinema billboards, or hoardings, as they are popularly known.

A team of hoardings artists from Chennais vibrant Kollywood movie industry have created monumental paintings expressing each of the nine emotions in their own inimitable style. For the initiated, insightful essays illuminate this fascinating intersection of culture, commerce and politics.

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This video features one of the best-known hoarding artists of Tamil cinema, Dhakshna works with his team from a studio in Chennai, South India.
M.P. Dhakshna has been painting hoardings for over 20 years. He started as a teenager and continued to paint through the five years he studied at the College of Fine Arts in Chennai. Known for his dramatic use of colour and novel compositional skills, Dhakshna is considered one of the most talented hoardings artists to have emerged since the 1990s. Dhakshna has won several awards for his work. Dhakshna works with a floating team of artists – comprising men he has worked with previously and also new ones. Some in the team are older than Dhakhshna and bring with them the experience of having worked for over two decades and in other studios. Others have recently earned their place in the team by starting as apprentices. His team members possess a wide repertoire of skills and do everything from knocking together the frames for the canvas to working on finer details of a painting, and mounting them onto giant scaffolds.

For The 9 Emotions, Dhakshna worked with Balu, Raghunathan, and Chandrakanthan.

This film was made by Guru Balan, Sibi Arasu and Senthil Selvan
Current edit by Arun Wolf

You can buy the book here:
https://tarabooks.com/shop/9-emotions/