Insight: A Definition with Examples
Автор: hi, tech.
Загружено: 2022-04-04
Просмотров: 2969
Описание:
An insight is:
A verifiable truth about consumer behavior that is derived from data, with the potential to inform business decisions.
It is verifiable, so we are starting with a hypothesis that we test. It’s not an assumption and it’s definitely not a judgment about the consumer.
It’s about behavior - so it explains the cause and effect. Data tells us “what”, the insight is “why”.
And we must note that these are human phenomena. Insights are never going to jump out at us; they are moments of understanding and those are created in our minds. We can’t just sit back and demand more insights; we need to work for them.
And it can inform business decisions. So we are always bringing this back to some practical purpose. Insights are more than fun facts; they open opportunities to create products that more appropriately meet the customer’s needs.
00:48 Insight: A definition
01:57 Nike: An example of insights in action
04:00 Wrapping up: What is an insight?
#marketing #business #insight
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