Building a Viral Beauty Brand from Scratch | Aimee Connolly from Sculpted by Aimee on Scaling Smart

Описание: Aimee Connolly is the founder of Sculpted by Aimee, one of the fastest-growing and most respected beauty brands in the UK and Ireland.

What started on beauty counters at 16 became a global brand built on self-belief, education, and an obsessive focus on community.

In this episode of Wish I Knew, Aimee shares the real story behind building Sculpted – from backing herself at 23, to navigating doubt, growth, leadership, and the pressure of scaling a business without external investment.

We talk about trusting your gut, building loyal communities, balancing creativity with commercial reality, and what it actually feels like to grow from a one-woman operation to a team of 100+.

This is an honest, practical conversation for anyone building a brand, leading a business, or considering taking the leap.

Chapters
00:00 Introduction
02:10 Starting on beauty counters at 16
07:00 Sales, confidence & resilience
11:00 Why she backed herself at 23
15:00 The early turning points in Sculpted
19:00 Cutting through noise & outside opinions
24:00 Bootstrapping & scaling without investment
31:00 Community-led growth & brand loyalty
38:00 Leadership, pressure & personal resilience
46:00 Balancing CEO life & founder visibility
53:00 Highs, lows & redefining success
59:00 Advice for aspiring founders

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