Getting Started With AI for CliftonStrengths Coaches --- Called to Coach

Описание: Learn how to move AI from theory to practice in your coaching and how to use it for the benefit of your clients, with Gallup's Dean Jones.

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In this episode of Called to Coach, recorded on June 24, 2025, Jim Collison speaks with Dean Jones, a Senior Learning Expert at Gallup who leads the global strategy for a community of over 32,000 CliftonStrengths coaches. The discussion centers on a timely topic: “Getting Started with AI for CliftonStrengths Coaches.” Dean shares insights, practical strategies, and ethical considerations as AI becomes more present in the coaching space.

Dean begins by highlighting how artificial intelligence is becoming a standard part of workplaces, and that coaches need to adjust. While some may not have initially sought AI guidance, Dean found growing interest in how to use AI effectively in coaching. He stresses that coaches must not only understand AI but begin using it to stay relevant. As AI adoption grows, even among leaders, familiarity is no longer enough; it’s essential.

Dean reflects on how work is evolving—from manual to knowledge work and now toward AI-enhanced environments. This shift requires coaches to update their approaches to support clients through the change. He outlines six areas where coaches can incorporate AI into their practices: encouraging a growth mindset, focusing on strengths-based development, supporting skill-building, and maintaining ethical standards, among others.

Addressing concerns, Dean challenges the fear that AI will replace human coaches. While AI can handle specific tasks like providing structured advice or surfacing information, he notes that empathy, judgment, and human interaction remain vital. He encourages coaches to view AI as a supportive tool that enhances, not replaces, their role.

Dean offers examples of how coaches can use AI in everyday work—writing questions ahead of sessions, summarizing sessions afterward, or running mock coaching scenarios to practice skills. He suggests using tools like ChatGPT and Gallup GPT and recommends experimenting to discover what works best.

He also emphasizes the importance of ethics in AI use. Coaches should be transparent with clients about AI involvement and seek consent when using these tools in sessions. He advises open conversations to assess clients’ comfort with AI and ensure responsible integration.
As the episode wraps up, Dean encourages coaches to approach AI with openness and a mindset of learning. He argues that future success will depend on coaches’ ability to adapt and lead in a changing landscape where AI becomes a regular part of their toolkit.

This conversation prepares coaches to integrate AI thoughtfully and to use their CliftonStrengths to stay grounded as technology reshapes their field.

Chapters:
00:00:00 60931101 Getting Started with AI for CliftonStrengths Coaches 6 24 25
00:00:05 Introduction to AI for Coaches
00:01:16 Embracing AI in Coaching
00:06:37 The Importance of AI Adoption
00:08:29 Addressing AI Concerns
00:09:37 Evolution of Work
00:17:05 Adapting to AI in Coaching
00:25:44 Six Strategies for Coaches
00:26:25 The Future of Coaching with AI
00:27:58 AI and Coaching Dynamics
00:33:48 Practical Uses of AI
00:38:53 Incorporating AI in Coaching Sessions
00:48:27 Exploring AI Tools for Coaches
00:51:38 Ethical Considerations in AI Use
00:56:04 Final Thoughts and Call to Action