How Reuben Rock Built an 7-Figure Agency by Serving Local Businesses. | EP. 16.

Описание: In this insightful episode of World’s Greatest Minds, host Kasim Aslam sits down with Reuben Rock, marketing strategist and founder of Search Party Marketing and BookCleaningJobs.com.

Reuben shares his unconventional journey—from owning a carpet cleaning franchise to becoming a leading authority in paid media for local businesses, helping generate eight figures in annual client revenue. Together, they explore why local marketing is often harder than working with large brands, how industry expertise is becoming non-negotiable, and what it really takes to build a freedom-driven business that doesn’t rely on constant hustle.

This conversation goes beyond tactics. It dives into confidence, listening, mentorship, long-term thinking, and the shared foundations behind successful business models. Whether you’re an entrepreneur, agency owner, or business leader, this episode delivers grounded insights you can actually apply.

🧠 Key Takeaways

• Local marketing demands deeper industry understanding than most agencies expect
• Small businesses require radically different strategies than large brands
• Bringing PPC in-house can unlock growth for scaling companies
• Industry expertise is becoming more important than generic marketing skills
• Listening, showing up, and asking better questions create real opportunities
• Building businesses around freedom leads to long-term sustainability

🔗 Connect with Reuben Rock
🌐 https://reubenrock.com

🔗 Connect with Kasim Aslam
🌍 https://kasimaslam.com

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🧩 This episode was developed with the help of an Executive Assistant from Pareto Talent.
If you’d like to hire your own EA and free up to 40 hours per month, visit 👉 https://paretotalent.com

⏱ Chapters

00:00 – Introduction and Context
00:52 – Welcome to World’s Greatest Minds
01:13 – Introducing Reuben Rock
02:54 – Challenges of Local Marketing
04:14 – Experience and Growth in the Industry
05:21 – The Corridor Principle and Opportunities
06:12 – Large Companies vs Small Businesses
07:14 – In-House Ad Management Model
09:33 – Perspective on the Paid Media Industry
11:33 – Why Industry Expertise Matters
12:28 – Agency-Side Challenges
13:50 – Evolution Across Industries
14:43 – Collaboration with Kelly Rock
15:40 – Shared Business History
17:29 – Team Growth and New Projects
18:27 – Confidence, Learning, and Experience
21:08 – Working with Perry Belcher
24:45 – Lessons from Business Life
35:28 – Final Thoughts & How to Connect

🔑 Keywords

marketing, PPC, local business, entrepreneurship, Google Ads, agency life, small business marketing, paid media, credibility, business growth, lead generation, personal growth, confidence, listening, business models, Perry Belcher, freedom business, industry expertise

🔖 Hashtags

#WorldsGreatestMinds #ReubenRock #KasimAslam
#Entrepreneurship #MarketingStrategy #LocalBusiness
#PaidMedia #PPC #GoogleAds #BusinessGrowth
#AgencyLife #LeadGeneration #FreedomBusiness
#Founders #SmallBusiness #MarketingPodcast