7000 Cr Debt to Profit: CCD's Comeback | Business Case Study
Автор: Awais Daimi
Загружено: 2026-02-09
Просмотров: 941
Описание:
00:00 Intro
00:25 Growth of CCD
02:52 Financial Troubles
05:01 Savior of CCD
07:18 Future of CCD
Café Coffee Day (CCD) is a home-grown Indian coffee and cafe brand started by V.G. Siddhartha, which became a massive craze during the 2000s and early 2010s. However, the brand faced severe financial trouble, leading V.G. Siddhartha to tragically take his own life in 2019 and leaving the company with a staggering debt of ₹7,000 Cr.
This video explores the growth of CCD and provides an in-depth look at the financial crisis that nearly destroyed it. Finally, it highlights the heroic efforts of Malavika Hegde, the founder's wife, who stepped in as CEO to save the brand and clear its massive debts against all odds.
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