How New York Nico Went From Music Video Director to NYC's Unofficial Talent Scout | IDEA GENERATION

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Storyteller, filmmaker, and leader Nicolas Heller aka New York Nico takes us on a journey from his childhood making short films around his neighborhood, to pursuing a music video directing career in Los Angeles, to becoming the unofficial talent scout of New York City by showcasing the city's most fascinating personalities on his viral Instagram account.

In this week's episode, hear how Heller first picked up a camera in grade school, blew a shot at directing a music video for A$AP Rocky, and turned his Instagram account into a vessel for change by saving small business around the city.

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Act I
0:00 - Intro
1:26 - Childhood, growing up in NYC
3:11 - First film classes in high school
4:40 - Attending Emerson College in Boston
7:31 - Making music videos after college, moving to LA

Act II
8:46 - Returning to New York, losing passion for music videos
11:38 - First New York character documentary
13:30 - Day in the life videos, branded content deals
15:00 - Starting the New York Nico Instagram account

Act III
18:50 - Pivoting during the COVID-19 Pandemic
20:30 - Best New York accent contest
22:20 - Helping small businesses around New York,
24:00 - Growing the brand, building a network of characters
27:02 - First short film, the future and beyond

Credits

Noah Callahan-Bever
Creator & Host, Idea Generation

Starring: New York Nico

Musical Director: A-Trak
Animations by: Sang Bleu / IDEA GENERATION

Executive Producers: Helena Ox, Tricia Clarke-Stone and John Walaszek
Producer: Adam Fleischer
Creative Director + Editor: Kyle Gaughan

Produced by: Urban Mouse
Director/DP: Spike Bauman
MUA: Zann Parker
Photography: Dani B

Artworks by:
Dopl
Celebs on Sandwiches
Tiger Hood
SNOEMAN
Julia Rothman

Special thanks to:
Nicolas Heller
Isabelle Soltani, Aime Leon Dore

Shot on:
Canon

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