B2B Integration Is Broken with Tom Flierl and Ethan Koehler

Описание: Guest: Tom Flierl & Ethan Koehler
Host: Justin King

In this episode of the B2B eCommerce Show, Justin King sits down with Tom Flierl, Chief Commercial Officer at Amla Commerce, and Ethan Koehler, Senior Product Manager, to unpack one of the most persistent challenges in B2B eCommerce: integrations.

Tom and Ethan share how manufacturers and distributors are struggling with complex ERP environments, legacy systems, and multi-ERP realities created through acquisition and growth. Together, they introduce Commerce Connector, Znode’s native integration framework designed to simplify how data moves between eCommerce platforms, ERPs, CRMs, PIMs, WMS systems, and more.

Justin, Tom, and Ethan explore why integrations account for a disproportionate share of eCommerce project cost and risk, how traditional middleware and custom code approaches fall short, and why integration must be treated as a core capability, not an afterthought, in modern B2B commerce.

Key topics include:
• Why integrations are the highest-risk point in B2B eCommerce projects
• How multi-ERP environments slow growth and increase complexity
• The difference between custom code, “out-of-the-box” connectors, and native integration frameworks
• How Znode’s Commerce Connector creates a single pane of glass for managing data exchanges
• What future-proof B2B architecture looks like for manufacturers and distributors

A must-listen conversation for manufacturers, distributors, and B2B leaders looking to scale eCommerce, reduce integration risk, and build a digital foundation that supports growth, M&A, and long-term transformation.