This Minor League Owner Spends More On Scholarships Than Most MLB Teams

Описание: I sit down with owner Dave Heller to explore how a minor league team can put community first, build smarter partnerships, and use brand identity to invite more people into the ballpark. Kelly Robinson then drops a rapid tour of Quad Cities sports history from early leagues to Modern Woodmen Park.

• why the team serves the community, not the other way around
• free flu shots, NICU funding, Camp Hope, and Family Connects support
• Bandit Scholars program as the largest scholarship effort in MiLB
• daily fan engagement and greeting every guest at the stairs
• deep partnership with the Kansas City Royals and upgraded facilities
• Copa identities and the success of Mr. Celery and Señor Apio
• rebrand lessons from Modesto: listening sessions and local designers
• the rise of multiple identities to reach new fan segments
• vision to build a ballpark from scratch with new ideas
• rapid-fire favorites: walk-offs, fireworks, and a candy-drop helicopter
• Kelly’s history segment: Tri-Cities teams, NBA and NFL roots, and Babe Ruth at Browning Field

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