Latvia RIA Region: Sustainable Tourism & Slow Travel Trends 2026 | Insider Insights & New Excursions

Описание: Latvia RIA Region: Sustainable Tourism & Slow Travel Trends 2026 | Insider Insights & New Excursions

Interview features Liene Ratniece & Elina Brigmane from the Latvian Tourism Association and the Tourism Association of the RIA region, discussing their experiences promoting Latvia as a travel destination at the 2026 tour exhibition. They express excitement about the international interest in Latvia, especially from Spanish visitors, and emphasize the appeal of Latvia’s fresh summer climate and authentic cultural experiences. The interview highlights the region’s strategic efforts to position Latvia as a desirable destination through sustainable, slow, and accessible tourism initiatives. They discuss the current visitor demographics, noting most tourists come from Germany, Holland, and Poland, while aspiring to attract more visitors from Southern Europe and Asia. The interview also reveals plans to develop new tourism products, such as one-day excursions from the capital to rural areas, to encourage longer stays and deeper local engagement. Additionally, they touch on the growth of business tourism, supported by regional clusters focused on cultural and conference tourism, leveraging Latvia’s infrastructure and attractions near major cities and airports. Overall, the interview portrays Latvia as a refreshing, culturally rich, and increasingly diverse destination with a strategic vision for sustainable tourism development.

The discussion covers business tourism, which is gaining importance as a year-round tourism segment. Latvia’s regional clusters are working on thematic products, including cultural and conference tourism. The country benefits from infrastructure such as large hotels near the capital and the airport, which support MICE tourism. These developments allow Latvia to attract business travelers and conference attendees, who can also enjoy local attractions during their free time, thus integrating leisure and business travel.

In conclusion, Latvia’s tourism strategy reflects a comprehensive approach to sustainable growth by diversifying markets, emphasizing environmental and cultural authenticity, and expanding both leisure and business tourism sectors. The interview portrays Latvia as a fresh, authentic, and increasingly attractive destination with a long-term vision to become a preferred choice for diverse traveler segments.

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