ADIDAS: the GERMAN BRAND that RULED the WORLD before NIKE

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THE UNBELIEVABLE HISTORY BEHIND ADIDAS

ADIDAS, THE COMPANY FUELED BY SIBLING RIVALRY

INTRO:
Did you know that Adidas had 57,016 employees as of 2018? Since its breakthrough in the 1950s, the company has continued to grow exponentially, with its net worth amounting to $23.21 billion in 2023.
What more? The brand was so successful in Romania in the 90s that the word Adidas now means sports shoes in their language. How many other sports shoe brands have that influence? The answer is none.
The history of Adidas is like no other. Even though the childhood of the founder is not really known, the beginning and current story of the brand will certainly have you glued to your seat. It is riddled with family feuds, controversies, and public backlash.
Some would argue that Adidas is a company born from sibling rivalry but the truth is, the sports shoe company has a far more grim history.
In this video, you will find out the ugly past behind the beautifully designed sportswear. So, sit back as we embark on this ride together.
Today's video is sponsored by SKY IS THE LIMIT. #Adidas #fashion #footwear #documentary