Your Brand Must Be a Half-Step Ahead of Culture | On Scope
Автор: ANAmarketers
Загружено: 2025-11-18
Просмотров: 2
Описание: Katherine Melchior Ray, president of Globe Ally and author of Brand Global, Adapt Local, believes brands must be exactly a half step ahead of culture — rather than in lockstep or one full step ahead — to have marketing success. She explains why on the On Scope podcast. Check out the full conversation with Katherine here: https://bit.ly/49X3s98
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