MGT301 Short Lectures PRINCIPLES OF MARKETING Themes Covered (9 to 11) Virtual University

Описание: MGT301 Short Lectures PRINCIPLES OF MARKETING Themes Covered (9 to 11)
Theme 9: Price and Pricing
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Topic-108 Price & Pricing I
Topic-109 Price & Pricing II
Topic-110 Factors Affecting Pricing I
Topic-111 Factors Affecting Pricing II
Topic-112 Pricing Methods I
Topic-113 Pricing Methods II
Topic-114 Special Pricing Concepts
Topic-115 Pricing Strategies
Topic-116 Product Mix Pricing Strategies
Topic-117 Price Adjustment Strategies
Topic-118 Price Changes

Theme 10: Marketing Communication
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Topic-119 What is Promotion?
Topic-120 What is Promotion Mix?
Topic-121 Advertising
Topic-122 Sales Promotion
Topic-123 Personal Selling
Topic-124 Public Relations
Topic-125 Direct & Digital Marketing
Topic-126 Content Marketing
Topic-127 Integrated Marketing Communication
Topic-128 Developing Effective Marketing Communication
Topic-129 AIDA Model
Topic-130 Types of Promotion Appeals
Topic-131 Media
Topic-132 Setting Promotion Budget
Topic-133 Promotion Mix Strategies
Topic-134 Concluding Promotion

Theme 11: Place/Distribution
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Topic-001 What is Place/Distribution?
Topic-002 Value Delivery Networks
Topic-003 Intermediaries
Topic-004 Value Adding by Channel Members
Topic-005 Channel Levels
Topic-006 Marketing Channel
Topic-007 Multichannel Distribution System
Topic-008 Types of Distribution
Topic-009 Channel Management Decisions
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