【資優課程 Gifted Programme】百萬品牌的幕後策略 Behind a Million Dollar Brand | 香港資優教育學苑 HKAGE

Описание: 想知道如何讓老字號品牌重獲新生，在年輕世代中再次流行嗎？立即觀看這段影片，一窺「百萬品牌的幕後策略」的精彩內容！

在這課程中，學員們將化身小小市場營銷專家，運用4P框架、SWOT分析等專業工具，為傳統香港品牌注入新活力！

課程亮點包括：
• 獨家參觀香港電車廠，深入了解電車的歷史文化和營運策略
• 學習品牌重塑的關鍵概念，包括目標受眾分析和藍海戰略
• 了解如何運用人工智能（AI）集思廣益
• 分組合作，激發創意、批判性思考和團隊合作精神

立即點擊觀看，一起見證傳統品牌的華麗轉身！

#市場營銷 #品牌重塑 #香港電車 #HKAGE #資優教育 #企業傳訊 #傳統品牌 #市場推廣 #創新思維 #香港文化

Want to discover how to revitalise established brands and make them popular again with to discover how to revitalise established brands and make them popular again with the younger generation? Have a look at this video now for a glimpse into the exciting content of "Behind a Million Dollar Brand"!

In this course, students will become junior marketing experts, using professional tools such as the 4P framework and SWOT analysis to inject new vitality into traditional Hong Kong brands!. The course allows students to reimagine a traditional Hong Kong brand for a new century and a younger audience.

Programme highlights include:
• An exclusive tour of the Hong Kong Tramways depot to gain an in-depth understanding of the tram's history, culture and operational strategies.
• Learning key concepts of brand revitalisation, including target audience analysis and blue ocean strategy.
• Understanding how to use Artificial In
telligence (AI) for brainstorming.
• Group collaboration to stimulate creativity, critical thinking and teamwork.

Students will also learn to create and elaborate ideas fluently and flexibly, as well as work and contribute towards team goals collaboratively.
Click to watch now and witness the magnificent transformation of traditional brands together!

#Marketing #BrandRevitalisation #HongKongTramways #HKAGE #GiftedEducation #CorporateCommunications #TraditionalBrands #Marketing #InnovativeThinking #HongKongCulture

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