New high tech police uniforms designed to combat the heat in India

Описание: (11 Jun 2007) INDIA COP UNIFORM
SOURCE : AP TELEVISION NEWS
RESTRICTIONS : TECHNOLOGY CLIENTS ONLY
LENGTH: 3:31
SHOTLIST :
Ahmedabad, Gujarat, May 15, 2007
1. Various of traffic cop on duty
2. Various of vehicles on the road and traffic cop
3. Entrance to National Institute of Design
4. Various of students working on designs
5. Various of Somesh Singh drawing
6. Computer screen showing graphics of traffic cop uniform
7. Various of Somesh Singh drawing
8. SOUNDBITE (English): Somesh Singh, Head of Department, Apparel Design and Merchandising, National Institute of Design:
"One that we are reducing a lot of weight. We are doing the cool finish which means that you will be feeling two to three to five degrees much cooler than what the temperature outside and we are in-building a lot of ventilation outlets, for example, keyhole at this junction which means, you know, there is a...air circulation so the sweat will not accumulate or come out of the body. Then, within the trouser, there is a moisture management which means hydrophobic or hydrophilic characteristic where there is a...you know...sweat is being absorbed and being evaporated into the atmosphere. "
9. Various of Somesh overseeing a tailor making uniform
10. Various of uniform and tailor
11. SOUNDBITE (English): Somesh Singh, Head of Department, Apparel Design and Merchandising, National Institute of Design:
"We are trying to see that, you know, they have a lot of weight reduction, number one, in terms of uniforms. Second, that they are able to concentrate almost their every weight around the waist. So that every time they want to get rid of those weight, they can always...they can take out the waist belt separately and keep it."
12. Various of waist belt worn by model
13. Ventilation outlets on shirt
14. Epaulette (shoulder patch) on the sleeve of the uniform saying 'Gujarat Police'
15. Somesh adjusting beret (brimless hat) on model's head
16. SOUNDBITE (Hindi): Naresh G. Patel, Assistant Commissioner of Police, Traffic branch, Gujarat Police-
"There is a psychological aspect to the proposed change to the police uniform. Possibly, there will be a change in the image of the police, the way people look at the Khaki uniform. That is why they are trying to make this change."
17. Various of traffic cops working in sun
18. Traffic cop wiping his face
LEAD-IN:
Traffic police in the Northwestern state of Gujarat in India are getting a high-tech makeover.
Designers are using the latest fabrics in a bid to combat searing temperatures while maintaining comfort and style.
STORYLINE:
In Gujarat India summer conditions prevail for almost ten months of the year.
Temperatures average around 35 degrees celsius (95 degrees Fahrenheit).
For the traffic cop on the street, this means hours in the direct sunlight on hot roadways.
A designer at the National Institute of Design in Ahmedabad is helping to improve the comfort and image of the traffic cop.
Somesh Singh is the Head of the Institute's Apparel Design and Merchandising Department.
He is attempting to give the 150-year-old uniform an updated style.
Singh has designed special features in the uniform to provide much-needed relief from the weather.
The lighter fabric has been given five special finishes, each designed to meet a certain need of the wearer.
The new features will add 5 to 10 percent to the existing cost of the uniform.
The uniforms will have an anti-wrinkle finish and a cool finish that will help the wearer feel two to five degrees cooler than the actual temperature.
Another finish will provide protection from ultra-violet rays of the sun.

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