Dubai Corporation for Tourism CEO at Skift Global Forum | Driving Economic Growth Through Tourism

Описание: Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, speaks with Skift CEO and Founder Rafat Ali at Skift Global Forum 2024 in New York on September 18, 2024 to discuss Dubai’s extraordinary journey from a small city to a world-renowned tourism and business hub.

Kazim shares insights on the city’s tourism strategy, launched in 2015, which successfully increased visitor numbers, extended stays, and shifted perceptions of Dubai beyond luxury.
He highlights the importance of repeat visitation, with 25% of visitors returning within a year, and the city’s diverse appeal through its cultural, gastronomic, and adventure offerings.

Key Highlights from “Driving Economic Growth Through Tourism”:
• Dubai's Tourism Growth & Strategy: How Dubai transitioned from a stopover destination to a top global city, attracting millions with its blend of modern luxury and rich culture.
• Public-Private Partnerships: The vital role of entrepreneurial spirit and collaboration in diversifying the economy beyond oil, positioning Dubai as a global business hub with thriving new industries like gastronomy and manufacturing.
• Sustainability & Accessibility: Dubai's push towards a greener future, reducing single-use plastics, and initiatives like the Dubai Sustainable Tourism Stamp. Plus, its mission to become the first certified autism-friendly destination in the Eastern Hemisphere, offering experiences for every budget.
• Evolution in Marketing: Dubai’s shift from celebrity-driven campaigns to authentic stories of real people who call the city home, focusing on organic and genuine connections.

Kazim also touches on expanding infrastructure and new industries while promoting Dubai as the number one destination for remote work and relocation.

If you’re curious about how Dubai is leading on a global stage, not just in tourism but in sustainability, accessibility, and business innovation, this conversation provides deep insights into the city's strategy and future vision.

View the full editorial write-up at https://skift.com/2024/09/18/dubai-is...

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