SDE vs. EBITDA Explained: What is Your Alberta Business Actually Worth?

Описание: Confused about what your Alberta business is actually worth? Most owners leave money on the table because they don't know the difference between SDE and EBITDA.

In this 90-second "Valuation Reality Check," we strip away the jargon and explain—in plain Alberta English—which metric you should be using to value your company. Whether you’re a local "Main Street" owner-operator or running a large-scale managed operation in Calgary or Edmonton, choosing the wrong math can cost you hundreds of thousands at the closing table.

In this video, you’ll learn:

✅ SDE (Seller’s Discretionary Earnings): Why this is the "gold standard" for small business owners.

✅ EBITDA: When and why sophisticated buyers (and Private Equity) shift to this metric.

✅ The "Owner's Salary" Trap: How your personal take-home pay changes your business valuation.

✅ Which one to use based on your current stage of the exit journey.

📊 Get Your Reality Check: Ready to see your real numbers? Don't guess your value. Book a confidential 15-minute valuation check-up with AJS Capital today. 👉 https://www.ajscapital.com/contact

Timestamps: 0:00 - The Valuation Reality Check 0:25 - What is SDE? (The Owner's Take-Home) 0:45 - What is EBITDA? (The Standalone Machine) 1:05 - The Key Difference: Your Salary 1:20 - Which one should YOU use? 1:30 - How to start your exit strategy

About Exit Strategy with AJS Capital: We help Alberta business owners navigate the complex world of mergers, acquisitions, and exit planning. Our goal is to ensure you get the maximum value for your life's work through clear, honest, and local expertise.

Connect with us: 🌐 Website: https://www.ajscapital.com/ 📱 LinkedIn:   / jeyarul   📧 Email: [email protected]

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