#13 John Deere - Moving towards solution-as-a-service
Автор: Digital Servitization: Rigorness meets relevance
Загружено: 2026-01-26
Просмотров: 6
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Description
In this episode, we explore how John Deere has transformed itself from a legendary manufacturer of farm equipment into a provider of solutions-as-a-service for modern agriculture. We unpack how connected machines, cloud platforms, AI, and subscription-based tools are redefining how value is created on the farm.
The conversation traces John Deere’s shift toward smart, data-driven farming through platforms like connected telematics, digital farm management systems, and AI-powered innovations such as targeted spraying and autonomous operations. Rather than selling iron alone, Deere now delivers continuous value—helping farmers reduce inputs, increase yields, cut downtime, and improve sustainability across the entire growing season.
This episode highlights how precision agriculture, recurring revenue models, and outcome-focused services are reshaping not only John Deere’s business model, but the future of farming itself—where every acre, every pass, and every decision is informed by data and intelligent systems.
Key words
Precision Agriculture, Solutions-as-a-Service, Connected Machinery, AI-Driven Farming, and Sustainable Productivity
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