Why Cruise Lines Make SO Much Money

Описание: For decades, cruise lines have been in the business of selling cabins. The ships got bigger, the pools multiplied, and the passengers kept coming. Thirty-seven million people sailed last year, and every new hull is a billion-dollar bet that the boom won't stop.

So why is a company headquartered in Miami negotiating with a Pacific island nation for a beach twelve thousand kilometres from home? The ticket is only part of what a cruise line makes from you. The rest arrives after you've boarded, and for years the one place that money escaped was the gangway. Private islands are the industry's answer. They're also where the strategy starts running into things no shipyard can control: governments, reefs, and the people who already live there.

This is the story of the price you'll never see on a cruise booking page, and why the next battle in cruising may have nothing to do with the ships at all.

Featuring Ryan Fitzgerald, who spent nine years living on cruise ships before working at Carnival and Princess, and now runs sea production at RWS Global across 12 cruise lines and nearly 60 ships

A huge thanks to Ryan Fitzgerald from RWS Global for his expertise and interview in this video: https://www.rwsglobal.com/

0:00 An island in Vanuatu
1:15 The missing third
1:52 Doubling every ten years
4:53 Build a bigger boat
7:07 Opening the second wallet
7:55 Where the money comes
9:13 Why cheap cabins work
10:38 The pricing ladder
12:33 Designing how you move
14:44 The $800,000 show
16:20 Off the ship, spending
17:05 The Medallion
18:15 Selling before you board
19:34 Hiding 6,000 people
21:42 Loyalty and lifetime cruisers
23:24 Below the waterline
24:37 Flags of convenience
26:05 Owning the beach
28:16 Building paradise
30:37 Fuel, carbon and debt
31:56 Ports pushing back
33:44 My honest take