Recession Proof Marketing Strategies with Cebron Walker

Описание: Recession-Proof Marketing Strategies with Cebron Walker
Featured Article: https://gobuttonmarketing.blogspot.co...

Here is the Virtual Marketing Bootcamp link and a little bit of text about it:
https://www.walkerkreative.com/produc...

The marketing bootcamp is designed for individuals, owners or team members who need to know digital marketing tools and tactics to implement NOW to recession-proof themselves and continue to grow their business or entrepreneurial project. You will be learning from experts who are applying these marketing principles right now with their clients across the country.

https://www.walkerkreative.com/

During a recession, your primitive lizard brain reacts, commanding the erroneous knee-jerk reaction to hunker down and wait out the storm.

Do you know what people do when they panic? They end up saying dumb shit and overreacting. They sabotage what they’re trying to resolve.

Do you know what handles most panic? Being extremely prepared!

Question: Are you prepared for the mother of all recessions? This business survival guide can help, if you apply what I teach within it.

On the other side of the coin are those few entrepreneurial contrarians who view these dark times as golden opportunities for grabbing additional market share.

They prepare rather than panic. They respond rather than react.

Warren Buffett once said, “Be fearful when others are greedy, and greedy when others are fearful.”

Recessions are unlikely opportunities for massive growth. But only for the prepared ones who respond, not panic.

Once you change your mindset about recessions, refusing to be sucked into the upsetting news and panic of the media pundits, you can rise above with a written strategy and thus take effective actions to survive, and yes, even thrive.

Live to serve others with high-quality services and products, while also standing tall as a brand that communicates positivity, empathy, and hope during challenging times, and you can win while others panic.

“Some entrepreneurs think how can I make a lot of money? But the better way is to think how can I make people’s lives a lot better? If you get it right, the money will come.” – Sir Richard Branson

Take Away: Prepare and respond by writing out your business & marketing plan around, “How can I make many more people’s lives a lot better?” Do this before the economic storm peaks.

History Teaches Us

In the 1920s, Post Cereals was the leader in their market. But when the Great Depression hit, the company reduced its marketing considerably.

Meanwhile, its biggest rival, Kellogg’s, doubled their advertising expenditure and quickly saw its profits boom by 30%!

In fact, after overtaking the top position in the 1920s, Kellogg’s is still the category leader one century later.

Harvard graduate and Professor of Business & Marketing, Roland S. Vaile (1889-1970), tracked 200 companies through the recession of 1923.

Roland reported that companies who continued to advertise during the crisis were 20% ahead of what they were before the recession. On the other hand, the companies that had reduced their marketing were still in the recession and were 7% behind where they were in 1920.

Companies that continued to advertise during the 1923 recession ended up 20% ahead of where they were before the recession.

During the 1990-1991 recession, McDonald’s decided to reduce its marketing spending and promotion budget. Contrarily, Pizza Hut and Taco Bell took advantage of their reduced presence and focused their efforts to retain their own respective marketing activities.

As a result, both the companies experienced higher sales, with Pizza Hut seeing a 61% increase, and Taco Bell a 40% raise. McDonald’s saw its sales decline by 28%.

Take Away: Recessions are unlikely opportunities for massive growth.