ASML COO Frederic Schneider-Maunoury on innovation and strategy
Автор: INSEAD
Загружено: 2012-08-02
Просмотров: 3481
Описание: Ever wonder how big companies in cutting edge industries manage to lead the market? The Dutch semiconductor equipment maker - ASML- is convinced it has found the solution in risk management. This has helped it rise to the top of the industry for photolithography machines. But is there more to market leadership than simply spreading the risk?
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