Ep. 56 Jeromy Sonne joins AdtechGod to discuss the new era for ad tech and SMBs

Описание: In this episode of the Ad Tech God Pod, host AdTechGod interviews Jeromy Sonne, CEO of daypart.ai, discussing his unconventional journey into the ad tech industry, the transformative potential of AI, and the challenges faced by small and medium businesses in accessing advertising tools.


Jeromy shares insights on the importance of creativity in advertising, the always changing digital industry, and his personal brand loyalties, emphasizing product quality over marketing hype.


Takeaways:


Jeromy's career in ad tech was unplanned and evolved over time.


AI is expected to transform the ad tech industry significantly.


There is a gap in access to advertising tools for SMBs.


Creativity in advertising remains a human strength despite AI advancements.


The ad tech industry needs to become more equitable for all brands.


AI can help streamline campaign management and analytics.


The future of advertising may see a creative renaissance due to AI.


Jeromy emphasizes the importance of product quality in brand loyalty.


The industry is moving towards a more meritocratic marketplace.


AI could disrupt traditional ad tech business models.


Chapters


00:00 Introduction to Ad Tech and Jeromy Sonne


01:36 Jeromy's Journey into Ad Tech


07:06 The Role of AI in Ad Tech


21:14 Challenges in the Ad Tech Industry


28:27 The Future of SMBs in Ad Tech


30:04 Brand Loyalty and Personal Preferences