Marketing 101: From 4Ps to PIVOTAL – Master the Modern Mix! Podcast 4 with Prof. Marc Opresnik 🎓

Описание: 🧭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝟏𝟎𝟏: 𝐅𝐫𝐨𝐦 𝟒𝐏𝐬 𝐭𝐨 𝐏𝐈𝐕𝐎𝐓𝐀𝐋 – 𝐌𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐞 𝐌𝐨𝐝𝐞𝐫𝐧 𝐌𝐢𝐱! 🎓 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝟒 𝐰𝐢𝐭𝐡 𝐏𝐫𝐨𝐟. 𝐌𝐚𝐫𝐜 𝐎𝐩𝐫𝐞𝐬𝐧𝐢𝐤

💡 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐫𝐞𝐢𝐧𝐯𝐞𝐧𝐭 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐢𝐱 𝐟𝐨𝐫 𝐚 𝐩𝐮𝐫𝐩𝐨𝐬𝐞-𝐝𝐫𝐢𝐯𝐞𝐧 𝐰𝐨𝐫𝐥𝐝?
In this audio-first lecture from Marketing in the Global Economy, you’ll discover how the classic 4Ps evolved into modern frameworks like the 4Cs, SAVE Model — and finally the 𝐏𝐈𝐕𝐎𝐓𝐀𝐋 𝐈𝐧𝐟𝐢𝐧𝐢𝐭𝐲 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐚𝐧𝐯𝐚𝐬®. Learn how leading brands turn products and services into powerful value propositions that inspire customers worldwide.

🎓 𝐖𝐡𝐚𝐭 𝐲𝐨𝐮’𝐥𝐥 𝐥𝐞𝐚𝐫𝐧 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 (𝐂𝐡𝐚𝐩𝐭𝐞𝐫 𝟒):
𝐒𝐞𝐜𝐭𝐢𝐨𝐧 𝟒 – 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐢𝐱 𝐢𝐧 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐏𝐫𝐨𝐜𝐞𝐬𝐬
✅ Evolution from Product–Price–Place–Promotion to Purpose-driven integration
✅ The 7-Factor Model and how value creation connects to brand and service
✅ 𝐇𝐨𝐰 𝐭𝐡𝐞 𝐏𝐈𝐕𝐎𝐓𝐀𝐋 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 𝐥𝐢𝐧𝐤𝐬 𝐏𝐮𝐫𝐩𝐨𝐬𝐞, 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 & 𝐕𝐚𝐥𝐮𝐞 𝐟𝐨𝐫 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐠𝐫𝐨𝐰𝐭𝐡

𝐒𝐞𝐜𝐭𝐢𝐨𝐧 𝟒.𝟏 – 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐚𝐧𝐝 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬
✅ Product levels (core, tangible, augmented) and value-adding services
✅ Real-world cases: Levi’s Curve ID, Absolut Bottle, Nivea, Apple, Persil & Ritz-Carlton
✅ Product life cycle strategies (revival, re-launch) and service intangibility
✅ How differentiation and simplicity build lasting brand equity

📚 𝐑𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐞𝐝 𝐑𝐞𝐚𝐝𝐢𝐧𝐠 – 𝐆𝐨 𝐝𝐞𝐞𝐩𝐞𝐫
𝐏𝐈𝐕𝐎𝐓𝐀𝐋 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: 𝐓𝐡𝐞 𝐈𝐧𝐟𝐢𝐧𝐢𝐭𝐲 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐚𝐧𝐯𝐚𝐬 & 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 — 𝐓𝐡𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐅𝐨𝐫𝐦𝐮𝐥𝐚 𝐭𝐨 𝐓𝐮𝐫𝐧 𝐏𝐮𝐫𝐩𝐨𝐬𝐞 𝐢𝐧𝐭𝐨 𝐈𝐧𝐟𝐢𝐧𝐢𝐭𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐏𝐨𝐰𝐞𝐫
Amazon US: https://www.amazon.com/dp/B0FL222RRP
Amazon DE: https://www.amazon.de/dp/B0FL222RRP

🎓 𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐂𝐚𝐫𝐞𝐞𝐫 𝐁𝐨𝐨𝐬𝐭?
𝐌𝐲 𝐅𝐚𝐬𝐭-𝐓𝐫𝐚𝐜𝐤 𝐌𝐁𝐀 (𝟖 𝐦𝐨𝐧𝐭𝐡𝐬) 𝐨𝐟𝐟𝐞𝐫𝐬 𝟏𝟎𝟎 % 𝐨𝐧𝐥𝐢𝐧𝐞 & 𝐟𝐥𝐞𝐱𝐢𝐛𝐥𝐞 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠.
🎥 MBA Video: http://bit.ly/Opresnik_Business_Schoo...
📄 MBA Brochure: https://bit.ly/Opresnik_Business_Scho...
▶️ German MBA Video: https://bit.ly/Opresnik_Business_Scho...

🔗 𝐀𝐥𝐥 𝐥𝐢𝐧𝐤𝐬 & 𝐜𝐨𝐧𝐭𝐚𝐜𝐭𝐬: https://linktr.ee/marcoliveropresnik

👨‍🏫 𝐀𝐛𝐨𝐮𝐭 𝐏𝐫𝐨𝐟. 𝐌𝐚𝐫𝐜 𝐎𝐩𝐫𝐞𝐬𝐧𝐢𝐤
Creator of the PIVOTAL Infinity Marketing Canvas® | Founder of PIVOTAL Thinking
Distinguished Professor of Marketing (TH Lübeck) | Honorary Professor (NDIM New Delhi) | Global Thought Leader (LSE Academic Speakers Bureau) | Co-author with Philip Kotler

💡 𝐌𝐢𝐬𝐬𝐢𝐨𝐧: 𝐵𝑢𝑖𝑙𝑑𝑖𝑛𝑔 𝑎 𝐵𝑒𝑡𝑡𝑒𝑟 𝑊𝑜𝑟𝑙𝑑 𝑡ℎ𝑟𝑜𝑢𝑔ℎ 𝐸𝑑𝑢𝑐𝑎𝑡𝑖𝑜𝑛.

🔔 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐧𝐨𝐰!
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