2026 Mercedes Market Day - Massive Product Launch - This Is What's Coming Soon!

Описание: Mercedes-Benz 2026 Strategy Update – Driving the Future of Luxury & Innovation!

Mercedes-Benz is accelerating into the future with bold ambition! In this exclusive deep dive into the official 2026 Strategy Update, discover how the brand is transforming to deliver profitable growth, technological leadership, and customer excitement.

Key highlights from the presentation:

• Mid-term goals: Targeting ~2.0 million vehicle sales, more than 15% growth in Top-End segment, and doubling the xEV (electric) share.

• Top-End focus remains core: Emphasis on high-performance luxury with models like the new Mercedes-Maybach S-Class (debut March 2026), AMG.EA platform launches (4-door Coupé this year + SUV soon), and groundbreaking tech like Mercedes-AMG GT XX axial flux motors & direct-cooled batteries entering series production in 2026.

• Powertrain evolution: Most comprehensive update ever – high-tech electrified combustion engines (EU7-ready), long-range PHEVs, electrified V8s, plus NMC & LFP batteries across the lineup. Full choice for customers: 4-, 6-, and 8-cylinder options + pure electric.

• Software-defined future: Every new Mercedes-Benz runs on the lightning-fast MB.OS – enhancing infotainment, automated driving (L2++ today, L3 & L4 robotaxi on the horizon), body/comfort, and charging.

• Assisted & autonomous driving advances: Major progress in Europe, North America, Middle East & Asia – from point-to-point L2++ to next-gen L3 and L4 ecosystems. Open to partnerships!

• Regional push: Doubling down on China with tech offensive, localisation & customer-centricity; growing in USA/Overseas & Europe.

• Financial strength: more than 130% total shareholder return (2019–2025), €32.2 bn net industrial liquidity, cost discipline, and attractive returns.

• Upcoming momentum: 7 world premieres in the next 3 months + massive product offensive (dozens of new/refreshed models through 2027)!

• New 2028 Mercedes A-Class announced!

From the iconic Mercedes GLC and Mercedes CLA to the legendary Mercedes S-Class refresh in 2026, Mercedes-Benz is reinventing itself – blending timeless design, cutting-edge electrification, AI-driven transformation, and a winning team spirit after 140 years of pioneering innovation.

Watch now for the full strategy breakdown and see why Mercedes-Benz is gearing up with even greater drive!

🔗 Official presentation: https://group.mercedes-benz.com/dokum...

#MercedesBenz #MercedesStrategy #2026Update #ElectricFuture #AMG #Maybach #MBOS #LuxuryCars #EV #AutonomousDriving #CarNews

Timestamps:

0:00 - Intro & Strategic Goals
1:45 - Top-End & Product Offensive
5:10 - Electrification & Powertrains
9:40 - MB.OS & Software-Defined Vehicles
12:51 - Assisted Driving & Autonomy Roadmap
14:40 - Upcoming Premieres
18:20 - New 2028 Mercedes A-Class announced!
19:19 - Reinventing company
22:41 - Conclusion

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