Win with value, not values - Kolster, Impact Day, Talinn
Автор: Thomas Kolster
Загружено: 2026-01-09
Просмотров: 28
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What happens when the climate movement loses the story?
On stage at Impact Days in Tallinn — the biggest sustainability event in the Nordics and Baltics — this keynote tackles an uncomfortable truth:
despite decades of effort, we’ve failed to create a truly compelling climate narrative.
Young people are tuning out.
Companies are quietly backing away from sustainability.
Nationalism is rising.
And fear-based messaging isn’t working anymore.
This talk argues that it’s time for a new kind of climate leadership — one that’s empowering, optimistic, and rooted in better living. Not doom and gloom. Not guilt. Not endless dos and don’ts.
Instead, a vision that people actually want to be part of.
If you care about the future of climate, culture, business, and how we tell stories that move society forward, this keynote is for you.
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