The Friction Hunting mindset of Amazon - by Steven Van Belleghem, customer experience strategy

Описание: Last week I shared a video about friction hunters, here I just want to highlight one specific example: Amazon.com. Everyone knows that Amazon is a customer experience example. In this case, I want to demonstrate how obsessed they are about removing frictions from the customer journey. Enjoy!

If you like to lear more about Steven, subscribe to this channel or go to www.stevenvanbelleghem.com