漫步琶洲 CBD，邂逅科技地标

Описание: Title：Walking Through Pazhou CBD: Discover Guangzhou’s Futuristic Tech Landmarks

当你沿着珠江岸漫步，走进广州琶洲人工智能与数字经济试验区，目光很容易被这片林立的高科技总部建筑群吸引 —— 腾讯、阿里、小米等巨头的大楼比邻而立，而其中造型利落、灯光亮起时如 “发光魔方” 的唯品会总部大厦，是珠江畔极具辨识度的地标。它位于广州市海珠区琶洲西区，地铁 8/18 号线磨碟沙站步行可达，与广交会展馆仅约 800 米，地理位置十分优越。英文翻译（Location & Context）：As you wander along the Pearl River and step into Guangzhou’s Pazhou Artificial Intelligence and Digital Economy Pilot Zone, you’ll be captivated by the cluster of high-tech headquarters buildings. Adjacent to the regional hubs of Tencent, Alibaba and Xiaomi, the sleek Vipshop Headquarters Tower—dubbed a "glowing magic cube" when illuminated at night—stands out as an iconic landmark along the riverbank. Located in the West Pazhou District, Haizhu District, Guangzhou, it is a short walk from Modiesha Station (Metro Lines 8 and 18), and only about 800 meters away from the China Import and Export Fair Complex, boasting an excellent location.
建筑设计与核心特色
大厦由德国 GMP 建筑师事务所设计，总投资约 41 亿元，总建筑面积达 16.8 万平方米，由两栋高度分别为 135.5 米与 172.5 米的塔楼及裙楼组成，呈舒展的 L 形布局，外立面是通透的双银 LOW-E 玻璃幕墙，水平肌理清晰凝练，白天倒映珠江光影，夜间灯光勾勒出流动的线条。
水平优先的空间理念：打破传统写字楼的垂直割裂感，强调横向连通的办公空间，裙楼与塔楼的过渡层设置了会议、展览、餐饮等公共区域，还有面向珠江的观景平台，通过室外大台阶连接江畔与东侧公园；
绿色与智能双认证：获得 LEED 金级与绿色建筑三星认证，幕墙隔热性能达国标一级，年节能效率比常规建筑提升显著；内部 5G 全覆盖，智能门禁、能耗监测、高速分区电梯（候梯时间≤35 秒）等配置齐全；
岭南文化细节：底层融入骑楼式挑檐设计，为行人遮阳避雨，呼应广州本土建筑特色。
英文翻译（Architecture & Features）：
Designed by the renowned German architectural firm GMP, the tower has a total investment of approximately 4.1 billion yuan and a total floor area of 168,000 square meters. It consists of two towers (135.5 meters and 172.5 meters high respectively) and a podium, arranged in an extended L-shape. The facade features transparent double-silver LOW-E glass curtain walls with distinct horizontal textures, reflecting the lights and shadows of the Pearl River during the day and presenting flowing light lines at night.
Horizontal-oriented Spatial Concept：It breaks the vertical separation of traditional office buildings and emphasizes horizontally connected office spaces. The transition floors between the podium and the towers house public areas such as meeting rooms, exhibition spaces and restaurants, as well as a viewing platform facing the Pearl River, connected to the riverside and the east park via grand outdoor steps.
Green and Smart Dual Certifications：It has obtained LEED Gold certification and Three-star Green Building certification in China. The curtain wall’s thermal insulation performance meets the first-class national standard, with annual energy-saving efficiency significantly higher than conventional buildings. The whole building is covered with 5G networks, equipped with intelligent access control, energy consumption monitoring and high-speed zoned elevators (waiting time ≤35 seconds).
Lingnan Cultural Details：The ground floor incorporates an arcade-style overhang design, providing shade and shelter from the rain for pedestrians, echoing the local architectural characteristics of Guangzhou.


线下体验店与商业配套
大厦 B1 至 3 层规划有 2.3 万平方米的商业空间，除了星巴克、连锁餐饮等日常配套外，还设有唯品会的线下体验店，将线上特卖模式延伸至实体场景：
店内陈列服饰、美妆、家居等热门品类，支持线上下单、店内自提，或现场扫码查看更多尺码与款式；
融合裸眼 3D、AR 互动等数字展陈技术，不定期举办品牌快闪、新品体验活动；
面向会员提供专属服务，是电商品牌线上线下联动的典型示范。
英文翻译（Offline Experience Store & Commercial Facilities）：
The B1 to 3 floors of the building are planned to have 23,000 square meters of commercial space. In addition to daily supporting facilities such as Starbucks and chain restaurants, there is also an offline experience store of Vipshop, extending the online flash sale model to the physical scene.
The store displays popular categories such as clothing, beauty products and home furnishings, supporting online ordering with in-store pickup, or on-site QR code scanning to view more sizes and styles.
It integrates digital exhibition technologies such as naked-eye 3D and AR interaction, and regularly holds brand pop-up events and new product experience activities.
Exclusive services are provided for members, serving as a typical example of the online-offline integration of e-commerce brands.