1845. The Evolution of Glass House PR - Mary Njoki

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In this video, Mary Njoki, CEO of Glass House PR, breaks down the difference between marketing, advertising, PR, and branding, explaining how each plays a unique role in shaping how people perceive and trust a brand. She discusses how marketing involves telling people you're good at what you do, while advertising focuses on repeating that message until it resonates. However, what truly makes a difference is PR—when someone else steps in to vouch for you, adding credibility and building trust.

Mary also explores how branding goes beyond just hearing or repeating messages; it’s about creating a deep connection where people genuinely believe in your brand. She emphasizes that this is where the real magic happens, and how marketing, PR, and branding work together to build a strong, recognizable brand.

With her expertise, Mary provides valuable insights into how these concepts fit together, helping businesses understand how to use each element to their advantage. This video will give viewers a clearer understanding of how marketing, PR, and branding come together to create a lasting and impactful brand presence.