How to Include Ethnic Media in Outreach

Описание: Municon 2021: Day 1, Track 2

Mary Rabourn, King County
Stormwater Services Section

Can working with ethnic media build relationships and reach communities? What are the considerations for
working with community partners that are also in the media business? Get a short introduction to ethnic and
community media from the COVID-19 outreach, some lessons learned and tips to consider in your outreach
to nontraditional communities. In working with underserved and under-resourced communities, what do
you need to think about bringing to the relationship? How does this offer a different equity perspective? How
much does it cost? Let’s learn from the COVID-19 response challenges to reach audiences rarely engaged
in environmental work.