TELEVISIONATION - Vibe.co CEO, Arthur Querou on Reinventing Connected TV Ads
Автор: tvoftomorrow
Загружено: 2026-01-16
Просмотров: 9
Описание: Tracy Swedlow interviews Arthur Querou, CEO and co-founder of Vibe.co, about reinventing TV advertising for the streaming era. Querou explains how Vibe.co uses data-driven targeting and generative AI to help brands achieve measurable performance on connected TV, highlighting the company’s self-serve platform built specifically for performance marketers advertising on streaming platforms. Ultimately, his aim is to democratize performance advertising by enabling advertisers to reach streaming audiences using transactional data drawn from its very network of advertisers. Interestingly, Querou says the platform delivers an average of 250% incremental ROI!
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