Close challenge makes distant future | Ai FUJIWARA | TEDxKobe

Описание: FUJIWARA Ai started the project that she works for the local people and herself.
When you become a ”superhero," when you wish to do something to help someone in need, what would you do? For most of us, even if we hope for the most it 's hard to take real action. But for FUJIWARA Ai, it was no concern to overcome her fears and worries and lend her hand to the people around her. But the reality was never always easy on her; and after all the triumphs she experienced throughout her career, her devotion naturally turned to those living overseas. What had she accomplished in the small islands far, far away from her hometown? Let's hear about her great adventure.

FUJIWARA Ai had been a strong, independent-minded person since her 20s and made her own living by doing what she liked. Her experience of participating volunteer activity after the Great East Japan Earthquake led her to reconsider her lifestyle. She came to have a desire to develop a business system with honesty, integrity and better influence on the society.
After she moved her base to Indonesia, she happened to be recommended coconut oil which was produced in a traditional way. It is not simply a coincidence that her encounter with this rare hand-made oil led to a great change in her own life as well as in the life of people in the island of Indonesia.
"Conveying ideas will change something greatly"
This is what we will find in her talk.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx