Cross-Border Growth, Just How Do You Increase Overseas Sales? | an eCommerce Explored Panel

Описание: As eCommerce home markets like the UK and USA get ever more competitive, selling overseas gets ever more attractive.

But what does it take to be successful selling into other countries?


Tune in to find out:

•What's the best entry strategy?
•What place do marketplaces play?
•How do you master cultural and language challenges?
•Logistics!!

We getting into all of this and much more in the panel session. With our guests sharing lots of clever examples of how other retailers and brands are successfully selling cross-border.


This session is for you if:

•You're eager to work out how you can increase your sales and profits overseas
•You want to launch into new countries and get it right first time
•You want to cut through the hype and get to the good stuff


Jump to the best bit for you:

00:00 - Introduction
04:00 - Panellist intros
08:30 - “The biggest opportunity in cross-border eCommerce in 2025 is…”
15:00 - Which countries are best to expand into right now?
20:00 - “The biggest challenge in cross-border eCommerce in 2025 is…”
25:00 - “A cross-border play is essential for every eCommerce growth plan.”
30:00 - “The aspect of cross-border eCommerce I see people getting wrong most frequently is….”
37:00 - How do we lower shipping and returns costs?
40:00 - How do we enter the Middle East?
50:00 - Where can we find the best research data on which country to expand into?
53:00 - Are "creators" and influencers a good marketing strategy?
55:00 - Panellist's key take aways


Our expert lineup includes:

•Rebecca Griffiths, Primis
•Max O'Brien, Global-e
•Emma Jones, Department for Business and Trade


The whole session is introduced and moderated by Chloe Thomas, who is sharing her own advice too.


Don't know who Chloe is?

• She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts
• Editor-in-Chief at eCommerce Tech
• She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency
• She's a LinkedIn Retail Top Voice
• And has written 5 bestselling books about eCommerce marketing and success


Find out more about eCommerce Tech at: https://ecommercetech.io/