What is the future of the creative studio?

Описание: What does the future hold for the creative, design and experience agency model?

In this discussion from brand experience and design studio NewTerritory, its founder, Luke Miles, former Head of Design at Virgin and LG Europe and a former designer at Nokia, joins Ben Harding, Managing Director of NewTerritory, for a wide-ranging conversation on the forces reshaping the creative industry.

Together, they explore how agencies must evolve, the growing role of AI in design and brand experience, and what this means for sectors such as hospitality, aviation and automotive. Luke also shares candid advice for emerging designers looking to carve out meaningful, future-proof careers in an ever-changing landscape.

In this conversation, we cover:

The future of the agency model
How AI will impact creativity, design and brand experience
What clients will expect from agencies in the years ahead
Practical advice for designers starting or reshaping their careers

Whether you’re a designer, strategist, brand leader, or simply curious about where creativity is heading, this conversation offers valuable insight from two leaders at the forefront of brand and experience design.

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CHAPTERS:
0:00 Intro
0:41 Creative agencies: past, present and future
7:29 Universities, skillset and AI
11:20 Future Gazing: the role of the creative studio in 10 years
14:30 The one skill creatives should dial up
17:23 Explaining creative excellence
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