Global Marketing Strategy Of RedBull | Eprenz

Описание: A global presence is possible for any business with a creative strategy and an understanding of world markets. Let’s go over what a good global marketing strategy looks like and the best examples worldwide.

Austrian company Red Bull does such a great job with global marketing that many Americans assume it’s a local brand. How?

One of its most successful tactics is to host extreme sports events all over the world. For smaller brands, reaching Red Bull’s level of international awareness might seem out of reach, but you can imitate the brand’s strategy by offering one notable product — the product you’ll most be known for. Then, be sure to keep the packaging the same no matter where you distribute it.
You can also host virtual events across different time zones and regions.


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