The Art of Attention: James Dayton on Storytelling, Algorithms, and High‑Impact Ads
Автор: Volcanic Retail
Загружено: 2025-12-30
Просмотров: 53
Описание:
In this episode, James Dayton pulls back the curtain on what it really takes to capture attention in today’s crowded digital landscape. From his small‑town beginnings in Cokeville, Wyoming to producing some of the internet’s most iconic ads, James shares the stories, lessons, and hard‑earned insights that shaped his creative career.
He breaks down the evolution of viral content, the rise of narrative‑driven campaigns, and how platforms like Instagram, TikTok, and YouTube are rewriting the rules of engagement. James also dives into the realities behind high‑impact ads—budgets, testing, algorithms, shelf life, and why brands must think in ecosystems rather than one‑off videos.
Whether you’re a marketer, founder, or creative, this session is a masterclass in storytelling, strategy, and the psychology of what makes people stop scrolling.
🎙️ Hosted by Jeremy Brockbank | Retail War Games Podcast
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