Matthew McConaughey and the MKC: “Intro” Official Commercial
Автор: Hudson Rouge
Загружено: 2014-09-05
Просмотров: 42699
Описание:
We created a series of Fall TV spots for The Lincoln Motor Company to introduce the first-ever MKC. To create an ad that could stand apart from the rest, we brought together director Nicholas Winding Refn, actor Matthew McConaughey and composer Cliff Martinez, and worked through a script that felt authentic for both the talent and the brand. This is the first spot in the series.
CREDITS:
Client: Lincoln
Agency: Hudson Rouge, New York
EVP, Global CCO: Jon Pearce
Sr. Art Director: Adam Flanagan
Copywriter: Griffin Creech
Art Director: John Shirley
SVP, Head of Integrated Production: Sherri Levy
Associate Producer: Joyce Lee
Production Company: Skunk
Director: Nicolas Winding Refn
Editing House: Rock Paper Scissors
Editor: Matt Newman
Visual Effects Company: The Mill (NY)
Telecine Company: Co3
Colorist: Tom Poole
Mix Company: Sound Lounge
Music House: Ring The Alarm
Song: "In Reverse"
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