Why China Pays More for Cuban Cigars Than Anyone (And Smokes Fewer)
Автор: Breaking Cigars
Загружено: 2025-12-17
Просмотров: 853
Описание:
Cuba's cigar industry just hit a record $827 million in sales. And their biggest customer by revenue isn't who you'd expect.
It's not Spain. Not France. Not Germany. It's China — a country that didn't even have a cigar market 25 years ago.
But here's what makes it fascinating: by volume, China only ranks third.
They're buying fewer cigars than Spain or France, but paying more than anyone.
Why? Because in Chinese business culture, cigars aren't consumed — they're exchanged.
This video breaks down how guanxi (relationship-building through gifts) turned Cuban tobacco into social currency, why Cohiba is now the most counterfeited cigar brand in the world, and what this means for the future of the premium cigar industry.
Meanwhile, Americans still can't legally buy a Cuban cigar.
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