Mastering Mautic: Email Automation, Community Power & E-Commerce Wins with Joey Keller

Описание: In this episode of Automate This, Alex Hammerschmied sits down with open-source champion Joey Keller from ‪@keeponautomating‬ to explore the real power of Mautic for marketing automation, email campaigns, and community-driven development. 🚀

🎧 From e-commerce integrations to maintaining a clean email list, Joey shares hard-won insights on using Mautic effectively—plus what makes its community so unique. We dive deep into list management strategies, the transition to Mautic 5, and how AI and automation tools can be leveraged without losing the human touch.

Whether you’re an email marketing pro, a Mautic contributor, or just getting started with automation—this conversation is packed with value.

🔑 Key Takeaways:
• Why Mautic is a must-have tool for e-commerce automation
• The truth about email marketing and list hygiene
• What makes the Mautic community thrive
• How to spot real engagement with creative scoring
• The future of marketing automation with AI + open source

🧠 Learn why “Marketing automation isn’t set-and-forget” and how to get the most out of your Mautic setup.

⏱ Chapters Included — Jump straight into:
00:00 Introduction to Mautic and Community Engagement
02:15 Joey Keller's Journey with Mautic
05:16 The Importance of Community Support
08:17 Understanding Mautic's Capabilities
11:16 Challenges and Misconceptions about Mautic
14:06 Building a Business Around Mautic
17:20 The Role of Marketing Automation
20:19 Client Challenges and Solutions
23:07 Future of Mautic and Marketing Automation
31:29 Understanding Marketing Automation and Its Maintenance
34:35 The Importance of Content Creation in Marketing
40:18 E-commerce and Mautic: A Perfect Match
48:17 Metrics and Measuring Success in Marketing
54:15 Using Mautic Without an Agency
01:02:22 List Management and Pruning Strategies
01:06:06 Innovative Email Strategies
01:11:53 Client Experiences with Mautic
01:17:58 The Open Source Community of Mautic
01:23:20 Challenges of Mautic's Complexity
01:29:58 Transitioning to Mautic 5/6
01:34:14 Email Automation and MJML Integration
01:37:04 Mautic 5 and 6: Evolution and Challenges
01:39:27 Community Contributions and Open Source Development
01:42:53 The Role of AI in Marketing Automation
01:54:03 The Future of Email Communication
02:00:01 Quickfire Round: Tools and Automation Insights

👍 Don’t forget to like, subscribe, and share if you found value in this episode.

Joeys Website: https://joeykeller.com/

📬 Looking for help with your Mautic setup? Visit https://automatethis.pro

#Mautic #EmailMarketing #MarketingAutomation #OpenSource #CommunityDriven #EcommerceMarketing #ListManagement #MarketingStrategies #AI #CustomerJourney #AutomateThisPodcast