Using Humor, Employer Branding, and Client Acquisition (ft. Al Dente Entertainment) #89

Описание: Join us as we sit down with Peter Schels, founder of Al Dente Entertainment, one of Germany's leading video production companies known for injecting humor into corporate videos. In this episode, Peter shares his inspiring journey—from working with major TV networks to starting his own production company, and how embracing humor became his unique niche in the corporate video world.

We explore Peter's approach to building genuine client relationships, his strategies for navigating a competitive market, and the surprising importance of awards in boosting both team morale and client trust. Peter also dives deep into the growing trend of employer branding in Germany and shares valuable insights on pitching bold, creative concepts to traditionally conservative corporate clients.

Timestamps
00:00 - Episode Introduction and Sponsor Messages
02:19 - Guest Bio: Peter Schells from Al Dente Entertainment
03:30 - Peter’s journey from TV acquisition executive to founding Al Dente Entertainment
04:22 - The story behind naming Al Dente Entertainment
05:57 - Transitioning from TV production to entrepreneurship
07:52 - Challenges of managing business and sales
09:42 - Strategies for acquiring new corporate clients
14:15 - Modern methods for maintaining client relationships
17:46 - Creating viral corporate videos
19:57 - Overcoming hardships in video production business
21:24 - Growing from solo entrepreneur to a 20-person team
23:34 - Building and sustaining a strong creative team
27:19 - Humor as a unique niche in corporate video production
29:53 - Pitching humorous content to corporate clients
32:46 - Creating humor that resonates globally
34:26 - Employer branding trends in Germany
37:09 - Navigating competitive markets in corporate video
40:24 - Pricing strategies and client negotiation
43:41 - Benefits of entering video production awards
49:02 - Exploring corporate video awards like Cannes
49:58 - Reflecting on company legacy and vision
52:45 - Episode closing remarks
53:45 - Outro and podcast information

SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8Bd...
🍏 Apple: https://podcasts.apple.com/ca/podcast...

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

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