Episode 98: Industry Insiders with Fiona Green

Описание: We are thrilled to welcome Fiona Green, Founder and CEO of ProDataStack, an AI-supported software platform empowering professional athletes with control and access to their own data.

Fiona is also the Founder and CEO of Winners, a leading CRM and data consultancy in the sports industry.

In our conversation, Fiona shares why—despite not being a sports fan herself—she’s passionate about the business of sports and the way it unites communities worldwide.

We dive into her memorable experience working the 1994 FIFA World Cup in New York City and how the upcoming 2026 World Cup will transform the sports marketing landscape across North America, including the rebranding of MetLife Stadium for the finals.

Fiona also unpacks the cultural differences between European and American sports fans, touches on NIL’s role in strengthening athlete loyalty, and explains how data is now the most powerful tool for sponsorships, brand value, and athlete influence.

From micro-influencers to the rise of athletes as brands, Fiona offers insight into how the sports industry is evolving—and how ProDataStack is helping to lead the charge.

This is a conversation about passion, business, and the power of data in shaping the future of sports. Let’s dive in!