► 3 Beautiful And Creative Advertisement Of Britannia ft. Deepika Padukone | Smile More For Good Day

Описание: In today’s world where we rather persistently chase money and fame, we forget to chase happiness with the same zeal. Is the path to happiness really a challenge or is it actually refreshingly simple? This is the crux of Britannia Good Day’s new campaign. The brand has roped in Bollywood actor, Deepika Padukone to nudge people to reprioritise their goals and chase the real deal, and conveys it simply as "Khushiyon ki zidd karo". The message: If you resolve to stay happy and pursue happiness, then every day can be a Good Day.

The film unfolds with a group of kids asking a shopkeeper for Good Day and being shooed away as they are not carrying money. Deepika, the daughter of the shopkeeper, calls them back and a friendly banter begins on what the kids can pay her in exchange for their favourite Good Day.

Britannia Good day through its latest campaign, 'Smile More for a Good Day' attempts to bring back the smiles that have faded from our lives and encourages Indians to smile more. Aligned to the brand’s philosophy "It’s a smile that makes a Good day", the campaign captures the everyday smiles that helps cut across barriers, brings people closer and spreads happiness.

The campaign kicked-off with a TVC featuring Deepika Padukone who personifies the brand’s philosophy with a narrative clearly exemplifying - Discover your own smile, then multiply it by sharing it with the world. The TVC narrates the story of the girl next door going about her daily life with a smile for everyone spreading joy to all - from the busy neighbour glued to her phone to the newspaper vendor and when Deepika needs it, a little girl helps her find her beautiful smile. The heart-warming background track Ek Smile De Zara Muskura, underscores the message of Smile More, adding to the overall appeal of the film.

On expressing her excitement on the campaign, Deepika Padukone said, "I am so proud to be part of Britannia Good Day’s campaign to make India smile more. A smile can well do what a 1000 words cannot. A smile can lift spirits, break boundaries and make us happier people. So why not smile more?"

A smile is one of the simplest gestures known to mankind, an expression that denotes sociability and happiness. And yet why do we Indians smile so less? From that question arose the brand purpose of Good Day, which is to make people smile more.

#TheGreatAds #WonderfulWhenShared #Commercials #Britannia #GoodDay #EkSmileChocolateWali #SmileMoreForAGoodDay

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