Lebanon’s Tourism Future: Cultural Promotion, AI Innovations & Women Leaders in Hospitality

Описание: Lebanon’s Tourism Future: Cultural Promotion, AI Innovations & Women Leaders in Hospitality

Cynthia Flouty Director of Sales and Marketing Mövenpick Hotel Beirut regarding Lebanon’s participation in the Future Travel Fair and the broader tourism industry. Lebanon has a longstanding tradition of participating in major international travel exhibitions, with the exception of a recent year when domestic challenges prevented attendance. The primary goal of participating in such fairs is to showcase Lebanon as a diverse and attractive tourism destination, emphasizing its cultural, historical, seaside, and winter tourism offerings. The fair, hosted in Mexico, provides Lebanon with a valuable opportunity to engage with Latin American markets, which are particularly significant due to the large Lebanese diaspora in countries like Brazil and Argentina.

Mrs. Flouty highlights the importance of technology and artificial intelligence (AI) in modern tourism promotion. While AI offers innovative ways to scale marketing efforts and present Lebanon on a global stage, she stresses the irreplaceable value of human connection and personalized service in the hospitality industry. The human touch remains a crucial differentiator for Lebanon’s tourism sector.

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