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Larry Tye on Edward Bernays: "The Father of Public Relations"
Автор: A History of Marketing
Загружено: 2025-02-06
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A History of Marketing - Episode 5. The Father of Spin and how "Propaganda" became "PR"
This week, my guest is author Larry Tye, who is best known for his biographies of iconic figures of American history. Tye's book "The Father of Spin" is the definitive biography of Edward L. Bernays, who is often referred to as "The Father of Public Relations." We discuss the historic life of Bernays, and how he shaped the field of public relations, for better or for worse.
Hosted by Andrew Mitrak
Learn more at marketinghistory.org
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