He Almost Went Bankrupt Building This Company

Описание: Evan Van Auken joins Behind the Redwood Curtain to break down how he went from firefighter to the creator of Scorch Marker and built it into a ten million dollar brand.

We talk about building a product from scratch, turning content into a revenue engine, what most entrepreneurs misunderstand about growth, the real cost of scaling a team, and why consistency beats talent every time.

Evan shares the mistakes that almost crushed the business, the systems that saved it, and the mindset that keeps him moving forward in the creator economy.

0:00 Start
4:16 Why Evan quit his career
5:36 The inception of Scorch Marker
10:51 It took how long to come up with the final product?
11:32 The Holy Grail Moment
12:50 Initial Investments
13:47 The Time Sacrafice
16:39 Evans Client Acquisition Cost
20:42 Why Facebook Dominates Business Owners
24:49 Organic Sales vs Paid Sales
26:14 The 1000 Day Principle
27:37 Is Scorch Marker Profitable?
29:57 How Scorch Marker has lost hundreds of thousands
32:27 Do business owners REALLY make money?
34:27 Does Evan have an exit strategy?
36:14 How do you not burn out posting 100+ vids/week?
40:57 How Evan landed the job at Paypal!
43:19 How to make money running ads for corporations
48:01 Evans advice for creators pursuing advertisement deals
49:50 How long it took Evan to get his first brand deal
50:41 Is going viral bad?
52:13 Evan's marketing strategy opened Luke's eyes
53:21 How to eat from making content
55:19 Luke's smooth plug
57:39 Climbing Cringe Mountain
1:00:36 How Evan keeps his team aligned under pressure
1:06:39 Scorch Marker's Highs & Lows
1:12:55 How Evan went from being on Fox Business to Owning Walmart $130,000
1:19:06 The hard truth about entrepreneurship
1:20:59 Rapid fire questions
1:22:36 Final thoughts/closing advice
1:23:28 Outro

Links:
Instagram:   / behindtheredwoodcurtainpodcast  

Tiktok:   / behindtheredwoodcurtain  

Spotify: https://open.spotify.com/show/6n0mYaK...

Vanader: https://www.vanader.com/contacts/sign_in

Scorch Marker: https://scorchmarker.com/?srsltid=Afm...


Startup Humboldt: https://startuphumboldt.org/


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