Hindalco X Novelis: The Acquisition That Changed Everything!

Описание: In this video, I explain how Hindalco Industries made a big and risky decision that completely changed its future.

In 2007, Hindalco bought Novelis for $6 billion.

Before this deal:

90% of Hindalco’s business was in India

It mainly sold raw aluminium (commodity business)

After buying Novelis, Hindalco got:

Advanced aluminium factories

Special technology used in cars and airplanes

Global customers like Coke, Pepsi, Boeing, and Ford

After the Global Financial Crisis, Novelis started making losses and debt increased a lot.
But Aditya Birla Group did not panic.

Instead, they:

Increased recycling

Controlled spending carefully

Connected raw material to finished products (called vertical integration)

Today, Hindalco is a global aluminium leader with:

₹2.38 lakh crore revenue

₹35,000 crore EBITDA

₹16,000 crore profit

This story proves one big lesson:
👉 Vertical integration can create long-term wealth if done with patience and discipline.



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