248. Baking it Down - Bootcamp Recap - Teaching Cookie Classes - Sugar Cookie Marketing

Описание: 🥾 Bootcamp Recap - Teaching in-person cookie classes.

In this week's Baking it Down Podcast - Episode 248 - Bootcamp Recap, we wrapped up our first pilot for the Cookie College 2026 Bootcamp configuration - and it went pretty well! Thanks to all who put up with some bumps and bruises for round one.

🥾 What's a Cookie College Bootcamp?

In 2026, we're taking a different approach to adding new content to our top membership - The Cookie College. Instead of adding new classes all willy nilly, we're adding a monthly collection of modules that focus on a specific topic. Bootcamps last between 2 - 3 days, and each day has about 2 hours worth of content. Recruits also get access to a private Bootcamp Facebook group where we discuss topics, break down worksheets, and host Live Q&As.

The cool part about Bootcamps? You don't need to be a Cookie College monthly member to join. Bootcamps are $13, and they're a great way to "taste test" the content in The Cookie College. And bonus - if you sign up after attending a Bootcamp, you get $13/off the Cookie College membership (forever).

Nothing else changes about our memberships and the content - we're just adding the new feature of Bootcamp Intensives!

🥾 Bootcamp Day 1 - Event Setup + Marketing

Day 1 of the Bootcamp covered setting up a cookie class event using Eventbrite (and their nifty 2025 / 2026 event dashboard redesign). Attendees got access to a free Cookie Class Kit (🍍🍎🍓🍇 Fruits & Frosting), and we used the included Event Listing copy to build out Eventbrite as well as set class limits, add DIY kit add-ons, and set sales dates. We also had Eventbrite push the event listing to Facebook for better cross-marketing.

📅 Then we created a marketing campaign using the techniques we talk about in Sugar Cookie Marketing - working with content buckets (silos) and content types ot create a really robust strategy that would hit just about everyone in your target demographic. 🎟️🎟️🎟️ Repeat that strategy 3 times over a 6-week promotional schedule, and you're gonna move some tickets.

🥾 Bootcamp Day 2 - Class Setup + Instruction

Day 2, we actually set up a fake class so we could talk about what we use, why we use it, and what we'd do differently. It's helpful seeing the types of class tech along with hearing why we set up classes the way we do.

Then we pretended to teach the intro to a class, breaking the third wall so that would-be instructors could understand the flow of it (Bootcamp attendees also got our class script that matched the Fruits and Frosting class).

🥾 Bootcamp Day 3 - Follow-up Marketing + Live

By Day 3, "recruits" got access to the module on follow-up marketing. Follow-up marketing helps us take past class attendees and turn them into future sales by getting them into our remarketing funnel through email list segmentation, Facebook groups, and follow-up emails (copy also included in our Class Kits).

Corrie and I ended with an hour-long Live Q&A in the private Bootcamp group, where we answered questions from members about teaching classes, class promotion, and woulda-coulda-shouldas. It was a lot of fun!

Next Bootcamp - 📸 Cookie Photography. It'll be a good one! More info comin' this week.

👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or watch it on YouTube) by searching for Baking it Down Podcast - Episode 248 - Bootcamp Recap.

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