What Ever Happen To Mishka NYC: Rise and Fall Of Streetwear Brands
Автор: Take Flight 214
Загружено: 2019-04-14
Просмотров: 6122
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Remember Mishka? Born in Brooklyn, raised in Hell in 2003? Mishka came along during the golden age of streetwear, a pioneer of sorts. Founded by Mikhail Bortnik and Greg Rivera, the company started as basically a t shirt company that blossomed into a staple of streetwear culture of the day.
They were undeniably hot for years, with blood shot eyes all over the place. Get it lol. Then suddenly one day, seems like they had been forgotten, completely. So what happened? How did a brand with so much hype and preceved respectability go the way of the Nintendo? And how could brands of today avoid a similar fate?
The brand can trace its roots back to New York City’s “fertile crescent” of Hip-Hop, Street-art, and Punk. The “do it yourself” ethics of 1980s New York City is what both inspired and powered the brand to the top of the heap.
They offered a range of edgy and creative original art, mixed with tongue-in-cheek takes on established logos and imagery. Once they began to pick up steam they branched out and broadened there scoop.
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