What If Tennis Made Music? 🎾 | US Open Concept Ad Breakdown

Описание: 👉 https://hearmeoutmusic.co/

From Piano Strings to Tennis Strings!

In this video, George from Hear Me Out breaks down the making of our US Open Tennis concept ad... where we re-strung tennis rackets with piano strings and imagined a world where sport and music collide.

This isn’t just about tennis. It’s about how sound design, bespoke music, and sonic branding can completely shift the way audiences experience an ad. By muting, layering, and rebuilding sounds from scratch, we show just how much impact sound has on emotion, storytelling, and brand recall.

Whether you’re a Creative Director, agency team, or brand marketer, this breakdown will show you:

🎾 How sound effects and foley bring authenticity to ads

🎾 Why bespoke music makes campaigns more memorable

🎾 How to design sonic assets that elevate creative concepts

🎾 Why sound strategy matters as much as visuals in advertising

00:00 – Intro: Why we made a US Open tennis ad
01:03 – The concept: piano strings meet tennis rackets
02:12 – First playthrough: the full ad
02:44 – Layering sound design & subtle effects
04:45 – Why simple sound design works best
05:11 – Choosing piano: classy, tongue-in-cheek, and intentional
06:49 – Timing hits with bespoke composition
07:40 – Using pizzicato strings for texture & rhythm
08:43 – Layering atmosphere: strings, bass, and space
10:25 – Music alone vs. full sound design
11:02 – The power of foley: footsteps, cuts, and hits
12:27 – Why sound + music + VO must work together
13:03 – Why Creative Directors should care about sonic branding
14:05 – Music licensing pitfalls brands must avoid
14:36 – Final thoughts + invitation to connect