Google Ads for Insurance Agents (2026): Fix Limits, Pass Verification & Get Calls!

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If you’re an insurance agent (health, life, final expense) running Google Ads across multiple states and dealing with Limited, Restricted, or no spend problems — this video gives you a battle‑tested structure to get verified, stay compliant, and generate inbound calls.

What you’ll learn

How to structure call‑focused Search campaigns that actually deliver calls

The right way to use Call Assets, Location, Sitelinks, Price, and Ratings

Keyword & negative frameworks built for insurance intent

Targeting multiple states without tripping policies

Fixing verification + what pages you must have for approval

Getting out of Limited (what’s normal vs. what’s a red flag)

► Need hands-on help? We’re a Google Ads Partner agency specialized in insurance PPC + anti‑fraud click protection. Book us via the link in the description.


Timestamp :
0:00 Intro: why your insurance ads aren’t getting calls
0:35 What “Limited” actually means for insurance (and when it’s fine)
1:18 The 3‑campaign structure (Core Search, Competitor, Brand)
2:20 Call Assets that boost call volume (and how to configure)
3:05 Required compliance pages (and wording traps to avoid)
4:10 Keyword match strategy (and building your first ad group)
5:05 Negative keyword system using Search Terms
6:02 Multi‑state structure without policy flags
7:00 Ad copy that passes approval (no risky claims)
7:52 Troubleshooting low spend / no impressions
8:30 Optimization cadence (first 30 days) 9:20 When to layer Performance Max (and rules to keep control)
10:10 Final checklist + CTA